Moral enterprise, a concept theory taken from the book Outsiders: Studies in the Sociology of Deviance by Howard S. Becker within labelling theory, is an interest in how rules are produced and enforced, an issue which Howard Becker, in Outsiders calls the theory of moral enterprise. Moral enterprise thus refers to the processes involved in creating an awareness of issues and following them through into the statute. Moral entrepreneurs are the rule-makers, campaigners, and enforcers. Outsiders was a critical work in the sociology of deviance and laid the foundation of labeling theory.[1]
Becker, Howard. Outsiders. 1963 (1997). New York, NY: Free Press.